Team of Researchers

Jesús Collado Agudo

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Bachelor of Business Administration (1998) and PhD from the University of Cantabria (2004). PhD with distinction from the University of Cantabria 2007.

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Bachelor of Business Administration (1996) and PhD from the University of Cantabria (2002). Her main lines of work are brand management, image creation process, consumer behavior and social responsibility.

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Bachelor of Business Administration (2000), Grant ‘Tourism in Spain’ (2004) for the Doctoral Thesis and PhD from the University of Cantabria (2005).

Committee of External Advisors

The Professorship of Image and Regional Projection intends to create a university forum of research, training and dissemination with regard to international projection of the regions and brand development of territory, for which partnership of renowned specialists in this field from both other Spanish universities as well as other countries is expected.

Committe of External Advisors

Imma Buldú-Freixa was born in Barcelona. In 1987 she graduated from the Autonomous University of Barcelona with a degree in Economics and Business Administration and later took postgraduate studies in Communication & Public Relations.

Committe of External Advisors

Professor of Marketing and Market Research in the Department of Business Economics at Carlos III University of Madrid. Ph.D. in Economics and Business Sciences from the Autonomous University of Madrid.

Committe of External Advisors | http://danuta-hubner.pl/en/

Professor Danuta Hübner has been a Member of the European Parliament since 2009. She is the Chair of the Regional Development Committee, and also works in the Committee on Economic and Monetary Affairs and the Special Committee on the Financial, Economic and Social Crisis.

Committe of External Advisors | http://www2.le.ac.uk/departments/management/people/mkavaratzis

Dr Mihalis Kavaratzis is a Lecturer in Marketing at the School of Management of the University of Leicester in the UK. He has lived and worked in Greece, the Netherlands, Hungary and the UK.

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Juan Carlos Belloso es un experto internacional en estrategia, branding y promoción internacional tanto de lugares como a nivel corporativo, con sede en Barcelona.

Committe of External Advisors | http://www.gouv.qc.ca/portail/quebec/international/belgique/?lang=fr

Christos Sirros has been the Québec Government Representative (Délégué général du Québec) in Brussels for the last seven years.

 Comité de Asesores Externos

Doctor en Mercadotecnia (PhD) por la Universidad de Strathclyde, Escocia y MBA por parte de la Universidad de Pennsylvania, Clarion, EEUU. Actualmente es Profesor-Investigador del Tecnológico de Monterrey (Campus Ciudad de México y Campus Santa Fe). Desde el 2010 es editor regional para Latinoamérica y el Caribe del Journal of Place Branding and Public Diplomacy.