Skip to content

Cátedra de Imagen y Proyección Regional.

Projects

Interrelationship between the financial rating and region image: A quantitative study

Wednesday, 27 July 2011 08:38

Aim: Study of the ability of credit ratings and financial rating to reflect the image and reputational risk of a given territory. Beyond its purpose as a measure of default risk, financial rating has become a reference point

Perception of Santander, Spain and University of Cantabria by non-Spanish university students

Thursday, 07 July 2011 13:45

Aim: Analysis of the global image of Spain and of Santander as a destination for higher studies and for the development of business and professional activities. It includes the study of the degree of awareness of Spain and Santander by students from Europe and America

Assessment of the image of Cantabria within the European Union

Monday, 04 July 2011 13:18

Aim: Analysis of the overall image of Cantabria as a source of products and services and as a place where investment can be made. It includes the study of the awareness of Cantabria in Europe, images and/or features associated with the region and its distinctive features compared to other EU territories.