Regional Branding in the framework of the EU 2020 strategy
Series of conferences of seminar 'Regional Branding in the framework of the EU 2020 strategy' held at the UIMP (Menendez Pelayo Internacional University) of Santander in July 2010.
Presentation of the seminar's agenda and EU 2020: a new context for regional branding
Place image and place branding: key elements of a successful region-branding strategy
Regional Policy Strategies for competing in the global economy in times of crisis
Towards creative regions
European regional networks: sharing common features to build up common strategies
Features to build up the image of a region in the framework of the EU 2020: the case of Cantabria / Europe 2020, towards a smart growth: the Campus of International Excelence, University of Cantabria
Regional representation in Brussels / Round table: Public diplomacy, a tool for branding
Round table: European Capital of Culture, a key to excellence
The role of European regional policy in the building process of regional branding / Closure y delivery of certificates
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