Manager
Ángel Herrero Crespo
Manager | This e-mail address is being protected from spambots. You need JavaScript enabled to view it | www.inteligenciademarketing.net
Bachelor of Business Administration (1998) and PhD from the University of Cantabria (2005). His main areas of work are international marketing, consumer behaviour and the application of new technologies in marketing management.
He is currently Main Researcher of the R&D&i Group of Marketing Intelligence and Deputy Director of the Department of Business Administration at the University of Cantabria
His research has led to the publication of about 20 scientific papers published in national and international renowned journals. Furthermore, he is author of 4 book chapters published in collective research works and has defended 25 papers in national and international conferences. He has also participated in around twenty research projects.
He is Professor responsible for the subject of International Marketing included in the Business Management and Administration Degree and for the subject Marketing Strategies in International Environments included in the Master’s degree in Marketing Management from the University of Cantabria, he is also Professor in various Master’s as well as postgraduate degrees, most notably the Latin American Master’s in International Cooperation and Development and the Expert on Innovation Management. He has participated as guest speaker in various seminars and research courses at the University of Granada, University of Zaragoza and the Autonomous University of Barcelona. Likewise, he has taught in several courses and seminars on business management and marketing strategies in view of market globalization.
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