Committe of External Advisors | http://www2.le.ac.uk/departments/management/people/mkavaratzis
Dr Mihalis Kavaratzis is a Lecturer in Marketing at the School of Management of the University of Leicester in the UK. He has lived and worked in Greece, the Netherlands, Hungary and the UK.
His expertise and research interests focus on place marketing and place branding. Mihalis holds a PhD on City Marketing from the University of Groningen, the Netherlands. He has an extensive record of widely-cited publications on city marketing, city branding and regional branding. Specifically, he has published papers in major research journals, such as Place Branding and Public Diplomacy, Journal of Brand Management, European Spatial Research and Policy, Journal of Place Management and Development and The Marketing Review.
Mihalis also acts as an advisor in place marketing, place branding and tourism development for local and regional authorities and is a regular speaker at international conferences and workshops on these topics. Earlier he held the positions of Associate Professor of Marketing and Tourism at the International Business School – Budapest and Lecturer in Tourism Marketing at the Budapest Business School.
http://www2.le.ac.uk/departments/management/people/mkavaratzis
